LibGuides CMS: Business: Find Books

Anna Maria College Library Catalog

To find a specific book or to find a book on a specific topic, your best bet is to start first with our library resources. Then work your way out, electronically and geographically. Here are the steps and links to follow. At each level, you can log in with your library card and make an electronic request.

Search the Mondor-Eagen Library catalog.
If we don't have what you need, expand your search to include all of the C/W MARS libraries in Central Massachusetts.

If you still cannot find the material, try searching for it on WorldCat Discovery OR submit an interlibrary loan request to us.

New Business Books

Make sure to check out the New Books section (located to the right of the printer) for books recently purchased by the library.

The Influencer Code by Amanda Russell; Jesse Itzler (Foreword by)
Call Number: HF5414 .R87 2020
Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals.
For the Culture by Marcus Collins
Call Number: HF5415 .C5455 2023
In For the Culture, Marcus Collins argues true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer--from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team--to break down the ways in which culture influences behavior and how readers can do the same.
Personal Brand Management by Talaya Waller
Call Number: HF5415.12 .W355 2020
This book is a definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly.
The Influencer Industry by Emily Hund
Call Number: HM742 .H86 2023
A critical history of the social media influencer's rise to global prominence. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty.

Search WorldCat Discovery

Use WorldCat Discovery to find books and other items in libraries near you and around the world.

Other library services

Interlibrary Loan
Hit a paywall? Abstract/citation only edition? Submit an interlibrary loan request.

Finding Business books in the library

Browsing the library stacks for resources is helpful for doing research as it provides exposure to a wide perspective on any given subject. Additionally it incorporates an element of serendipity, finding things you wouldn't have otherwise, that can progress research organically, making your projects more meaningful.

The AMC library uses the Library of Congress classification system of organizing books. Most books related to business topics will be within the range HB-HJ.

Here are some examples of common LOC call numbers related to Business:

HB75-130 History of economics

HB135-147 Quantitative methods

HB501 Capitalism

HB615-715 Entrepreneurship

HB3711-3840 Business cycles/Economic fluctuations

HC10-1085 Economic history and conditions

HD60-60.5 Social responsibility of business

HD5306-5474 Labor disputes/Strikes and lockouts

HF5381-5386 Vocational guidance/Career development

HF5387-5387.5 Business ethics

HG1501-3550 Banking

HJ9-9940 Public finance